{"id":43944,"date":"2024-08-21T14:25:29","date_gmt":"2024-08-21T08:55:29","guid":{"rendered":"https:\/\/mint-money.in\/index.php\/2024\/08\/21\/fashion-icons-celebrate-the-successful-launch-of-m%e1%b9%9bja-collectives-pop-up-in-bengaluru\/"},"modified":"2024-08-22T17:14:02","modified_gmt":"2024-08-22T11:44:02","slug":"fashion-icons-celebrate-the-successful-launch-of-mrja-collectives-pop-up-in-bengaluru","status":"publish","type":"post","link":"https:\/\/mint-money.in\/index.php\/2024\/08\/21\/fashion-icons-celebrate-the-successful-launch-of-mrja-collectives-pop-up-in-bengaluru\/","title":{"rendered":"Fashion Icons Celebrate the Successful Launch of M\u1e5bja Collective\u2019s Pop-Up in Bengaluru"},"content":{"rendered":"
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New Delhi [India], August 21:<\/strong>M\u1e5bj\u0101 Collective, the luxury ethical fashion platform that redefines the \u201cMade in India\u201d label (www.mrjacollective.com<\/a>), successfully held its launch pop-up event, K\u1e63itija \u2013 Daughter of the Earth, in Bengaluru. The event was graced by renowned fashion icons Prasad Bidapa and Ragini Prajwal, who expressed their admiration for M\u1e5bj\u0101 Collective\u2019s offerings. The three-day event not only attracted significant attention from fashion enthusiasts and industry insiders but also resulted in impressive sales, marking a triumphant debut for the brand.<\/p>\n

M\u1e5bj\u0101 Collective is more than just a fashion brand; it is a movement dedicated to championing slow fashion and sustainability. By bringing together top brands from across India, M\u1e5bj\u0101 Collective offers an inclusive range of fashion that caters to all sizes, genders, and ages. The pop-up event demonstrated that luxury and sustainability can coexist, offering visitors a guilt-free shopping experience that supports artisans and celebrates the stories behind each piece.<\/p>\n

\u201cThe Mrja Collective is a superb platform for conscious young designers from around the world to showcase their beautiful work. It\u2019s heartening to see the younger generation become aware that our heritage Indian textiles represent true luxury. Achala & Sravani have curated an outstanding exhibition of extremely collectible ensembles. I wish them all the very best!,\u201d said Prasad Bidapa.<\/p>\n

Ragini Prajwal, who attended the event wearing a piece from M\u1e5bj\u0101 Collective, shared, \u201c\u201dI\u2019m wearing a dress from M\u1e5bj\u0101 Collective, and I absolutely love it! The fit, the quality\u2014everything is wonderful. For me, circularity is key\u2014I\u2019d rather invest in a few high-quality, long-lasting\u00a0pieces than buy things that fall apart. This dress is a perfect example of that philosophy in action.\u201d<\/p>\n

M\u1e5bj\u0101 Collective was founded by Achala and Sravani, two friends united by a passion for quality and sustainability. Achala, an engineer turned marketer, spent seven years in luxury marketing in Monaco, where she developed a deep appreciation for well-crafted, timeless pieces. Meanwhile, Sravani, a NIFT Mumbai graduate, gained extensive experience in supply chain management and operations, working closely with grassroots-level artisans in India.<\/p>\n

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Together, they launched M\u1e5bj\u0101 Collective to champion slow fashion and elevate Indian craftsmanship. Their platform\u00a0curates the finest handmade fashion brands from across India, offering a space where luxury, sustainability, and the stories of skilled artisans come together.The pop-up K\u1e63itija \u2013 Daughter of the Earth featured 13 eminent brands (The Summer House, Doodlage, Ode to Odd, Ura Maku, Lafaani, The Jewelry Project, Physis, Econock, Upasana, Nature Alley, Oshin Sarin, Tann Trim, Five Thirty Somewhere) from nine states across India, each offering unique, eco-consciously produced pieces. Visitors had the opportunity to touch, feel, and try on garments, experiencing firsthand the craftsmanship and love that goes into each piece.<\/p>\n

\u201cNoticed how the finest threads often\u00a0come from unexpected places? During our journey, we discovered the magic of Indian craftsmanship was everywhere, just not getting its due credit,\u201d said Achala, co-founder of M\u1e5bj\u0101 Collective. \u201dWe knew our customers needed to experience our clothes in person to truly appreciate the quality and detail.\u201d<\/p>\n

The name K\u1e63itija \u2013 Daughter of the Earth was chosen as a tribute to Bengaluru, the Garden City. The collection was curated with the city\u2019s vibrant textures, colours, and styles in mind.\u201dWe\u2019re thrilled with the response to our first pop-up,\u201d said Sravani, co-founder of M\u1e5bj\u0101 Collective. \u201cM\u1e5bj\u0101 Collective is our answer to the fast fashion crisis. We believe in celebrating the artistry of\u00a0Indian weavers, dyers, and craftspeople, ensuring their work is valued on a global stage.\u201d<\/p>\n

Following the success of its first pop-up event, M\u1e5bj\u0101 Collective is poised to continue its mission of spotlighting Indian craftsmanship on a global stage. With transparency and quality at its core, the brand is committed to revolutionizing the fashion industry by elevating ethical fashion.<\/p>\n

For more information, please visit [mrjacollective.com] or follow us on Instagram at [mrja.collective](https:\/\/www.instagram.com\/mrja.collective).<\/p>\n

If you have any objection to this press release content, kindly contact pr.error.rectification@gmail.com to notify us. We will respond and rectify the situation in the next 24 hours.<\/em><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

New Delhi [India], August 21:M\u1e5bj\u0101 Collective, the luxury ethical fashion platform that redefines the \u201cMade in India\u201d label (www.mrjacollective.com), successfully held its launch pop-up event, […]<\/p>\n","protected":false},"author":1,"featured_media":43945,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[232],"class_list":["post-43944","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","tag-business"],"_links":{"self":[{"href":"https:\/\/mint-money.in\/index.php\/wp-json\/wp\/v2\/posts\/43944","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mint-money.in\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mint-money.in\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mint-money.in\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mint-money.in\/index.php\/wp-json\/wp\/v2\/comments?post=43944"}],"version-history":[{"count":1,"href":"https:\/\/mint-money.in\/index.php\/wp-json\/wp\/v2\/posts\/43944\/revisions"}],"predecessor-version":[{"id":44064,"href":"https:\/\/mint-money.in\/index.php\/wp-json\/wp\/v2\/posts\/43944\/revisions\/44064"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mint-money.in\/index.php\/wp-json\/wp\/v2\/media\/43945"}],"wp:attachment":[{"href":"https:\/\/mint-money.in\/index.php\/wp-json\/wp\/v2\/media?parent=43944"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mint-money.in\/index.php\/wp-json\/wp\/v2\/categories?post=43944"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mint-money.in\/index.php\/wp-json\/wp\/v2\/tags?post=43944"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}