{"id":51979,"date":"2025-04-07T15:31:53","date_gmt":"2025-04-07T10:01:53","guid":{"rendered":"https:\/\/mint-money.in\/index.php\/2025\/04\/07\/casio-indias-recycle-responsibly-campaign-collects-1800-kgs-of-e-waste-in-delhi-ncr-through-citizen-action\/"},"modified":"2025-04-07T15:31:53","modified_gmt":"2025-04-07T10:01:53","slug":"casio-indias-recycle-responsibly-campaign-collects-1800-kgs-of-e-waste-in-delhi-ncr-through-citizen-action","status":"publish","type":"post","link":"https:\/\/mint-money.in\/index.php\/2025\/04\/07\/casio-indias-recycle-responsibly-campaign-collects-1800-kgs-of-e-waste-in-delhi-ncr-through-citizen-action\/","title":{"rendered":"Casio India\u2019s Recycle Responsibly Campaign Collects 1800 KGs of E Waste in Delhi NCR Through Citizen Action"},"content":{"rendered":"<div>\n<p><strong>New Delhi [India], April 7: Casio India Co. Pvt. Ltd.<\/strong>, a global leader in consumer electronics, has witnessed overwhelming support for its CSR campaign, \u201c<strong>Recycle Responsibly<\/strong>,\u201d launched across Delhi NCR on\u00a0<strong>March 25, 2025<\/strong>. Aimed at fostering responsible e-waste disposal and environmental stewardship, the\u00a0<strong>campaign is swiftly gathering momentum and making a tangible impact<\/strong>.<\/p>\n<p>Until now, the initiative has traversed over\u00a0<strong>130+ locations<\/strong>\u00a0spanning\u00a0<strong>Delhi, Gurugram, Noida, Ghaziabad, Faridabad, and Greater Noida<\/strong>\u00a0\u2014 with enthusiastic citizen participation marking every stop. With\u00a0<strong>seven (7) mobile e-waste collection vans<\/strong>\u00a0deployed across the region, the campaign has already<strong>\u00a0gathered 1,829 kilograms<\/strong>\u00a0of end-of-life electrical and electronic equipment (<strong>WEEE<\/strong>), reinforcing the public\u2019s readiness to support sustainable change.<\/p>\n<p>In addition to the awareness and collection drives through mobile collection vans across Delhi NCR, the campaign has successfully engaged citizens through\u00a0<strong>localized awareness<\/strong>\u00a0<strong>programs<\/strong>\u00a0on the\u00a0<strong>impact of E-Waste<\/strong>\u00a0and the\u00a0<strong>importance of recycling responsibly<\/strong>. The team on ground has successfully conducted dedicated &amp; omnichannel awareness activities across:<\/p>\n<ul>\n<li><strong>10+<\/strong>\u00a0corporate and commercial clusters<\/li>\n<li><strong>20+<\/strong>\u00a0residential societies \/ colonies<\/li>\n<li><strong>31+<\/strong> market areas \/ shopping arcades<\/li>\n<\/ul>\n<p>In each of these zones, on-ground teams have been conducting awareness sessions, community interactions, and responsible waste collection drives \u2014 bringing recycling right to people\u2019s doorsteps.<\/p>\n<p><img fetchpriority=\"high\" fetchpriority=\"high\" decoding=\"async\" class=\"fr-fic fr-dii aligncenter\" src=\"https:\/\/mint-money.in\/wp-content\/uploads\/2025\/04\/postpressreleasecontent5de0c1ae-70bd-4b4c-a7a7-6fa019f7da7d.jpeg\" alt=\"\" width=\"576\" height=\"960\" data-key=\"\" data-unqkey=\"\" data-loadmore=\"0\" data-datasize=\"0\" data-showentries=\"0\" data-totalentries=\"0\" data-url=\"\" data-message=\"Invalid request\"><br \/>\nCasio India\u2019s initiative aligns seamlessly with the Government of India\u2019s\u00a0<strong>E-Waste Management Rules (2016, amended)<\/strong>\u00a0and the\u00a0<strong>LiFE \u2013 Lifestyle for Environment<\/strong>\u00a0mission. It also reflects Casio\u2019s global sustainability ethos \u2014 fostering innovation while taking responsibility for the entire product lifecycle.<\/p>\n<p>To execute this campaign effectively, Casio India has partnered with\u00a0<strong>SHEOWS<\/strong>, a socially conscious NGO. SHEOWS, in turn, has entrusted Allied Waste Solutions Pvt. Ltd. (AWS) with managing on-ground operations. AWS \u2014 a recognized leader in responsible waste management \u2014 operates the collection vans, drives public awareness, and ensures all waste is channeled to authorized recyclers in full compliance with regulatory standards.<\/p>\n<p>Under its \u201cSmall Act, Big Impact\u201d philosophy, AWS continues to advocate for informed waste segregation and individual accountability. The campaign also seeks to bridge the informal and formal sectors by integrating local waste collectors and kabadiwallas through training and structured collaboration.<\/p>\n<p><strong>How Citizens Can Participate:<\/strong><\/p>\n<ul>\n<li>Locate mobile collection vans in your area<\/li>\n<li>Attend awareness sessions in RWAs and commercial hubs<\/li>\n<li>Schedule doorstep e-waste pickup via +91-120-699-3119<\/li>\n<li>Drop off items like mobile phones, laptops, chargers, calculators, etc., regardless of brand<\/li>\n<\/ul>\n<p>Every contributor receives tokens of appreciation and public recognition, as the campaign celebrates community-driven climate action.<\/p>\n<p>Beyond the current drive, Casio India is committed to embedding sustainability across its operations \u2014 from reducing packaging waste to promoting eco-conscious consumer behavior. The \u201cRecycle Responsibly\u201d campaign serves as both a public movement and a call for long-term behavioral change.<\/p>\n<p>Casio urges citizens, institutions, and fellow corporates to join the movement \u2014 because when small actions are taken collectively, the impact is truly transformative.<\/p>\n<p>For more details or to book an e-waste pickup, visit: www.alliedwastesolutions.com or call +91-120-699-3119.<\/p>\n<p>Let\u2019s recycle responsibly. Every small act matters.<\/p>\n<p><em>If you have any objection to this press release content, kindly contact pr.error.rectification@gmail.com to notify us. We will respond and rectify the situation in the next 24 hours.<\/em><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>New Delhi [India], April 7: Casio India Co. Pvt. Ltd., a global leader in consumer electronics, has witnessed overwhelming support for its CSR campaign, \u201cRecycle [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":51980,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[64],"tags":[238],"class_list":["post-51979","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-national","tag-national"],"_links":{"self":[{"href":"https:\/\/mint-money.in\/index.php\/wp-json\/wp\/v2\/posts\/51979","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mint-money.in\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mint-money.in\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mint-money.in\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mint-money.in\/index.php\/wp-json\/wp\/v2\/comments?post=51979"}],"version-history":[{"count":0,"href":"https:\/\/mint-money.in\/index.php\/wp-json\/wp\/v2\/posts\/51979\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mint-money.in\/index.php\/wp-json\/wp\/v2\/media\/51980"}],"wp:attachment":[{"href":"https:\/\/mint-money.in\/index.php\/wp-json\/wp\/v2\/media?parent=51979"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mint-money.in\/index.php\/wp-json\/wp\/v2\/categories?post=51979"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mint-money.in\/index.php\/wp-json\/wp\/v2\/tags?post=51979"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}