{"id":65939,"date":"2026-02-10T16:36:27","date_gmt":"2026-02-10T11:06:27","guid":{"rendered":"https:\/\/mint-money.in\/index.php\/2026\/02\/10\/victorinox-sharpens-its-focus-on-serious-swiss-watchmaking-in-india\/"},"modified":"2026-02-10T16:36:27","modified_gmt":"2026-02-10T11:06:27","slug":"victorinox-sharpens-its-focus-on-serious-swiss-watchmaking-in-india","status":"publish","type":"post","link":"https:\/\/mint-money.in\/index.php\/2026\/02\/10\/victorinox-sharpens-its-focus-on-serious-swiss-watchmaking-in-india\/","title":{"rendered":"Victorinox Sharpens its Focus on Serious Swiss Watchmaking in India"},"content":{"rendered":"

From the Swiss Jura to a vibrant India \u2014 a new chapter of credibility, complication, and colour<\/strong><\/em><\/p>\n

Mumbai (Maharashtra) [India], February 10:<\/strong> <\/span>For more than 140 years, Victorinox has stood for preparedness, precision, and Swiss ingenuity. From the iconic Swiss Army Knife\u2122, to watches and travel gear trusted by explorers and professionals alike, the brand has always been about being ready for life.<\/p>\n

Now, in 2026, Victorinox enters its most defining chapter yet in India \u2014 one that elevates its watch business from accessory to authority. This is not a cosmetic shift. It is the result of deep manufacturing, uncompromising engineering and a bold new portfolio that firmly positions Victorinox as a\u00a0serious Swiss watchmaker.<\/p>\n

At the heart of this transformation lies one place:\u00a0Del\u00e9mont, Switzerland.<\/p>\n

Where Credibility is Built \u2014 The Victorinox Watch Competence Centre<\/strong><\/p>\n

Since 2016, Victorinox has aligned the entire discipline of watchmaking under one roof at its 17,800-square-metre Watch Competence Centre in Del\u00e9mont, in the Swiss Jura \u2014 the spiritual home of horology.<\/p>\n

\"Victorinox<\/p>\n

Here, over two hundred Swiss specialists design, prototype, manufacture, assemble and test every Victorinox watch. From bezels and cases to movement integration and final assembly, everything happens in-house \u2014 ensuring that quality is not outsourced but owned.<\/p>\n

Each timepiece undergoes a meticulous, multi-stage process that can take up to two years \u2014 from design and prototyping to hand-finishing and rigorous testing that exceeds legal Swiss-Made standards This is watchmaking built with the same DNA as the Swiss Army Knife\u2122: precision, durability and innovation \u2014 without compromise<\/p>\n

Sustainability is engineered into the facility, with 2,750 square metres of solar panels generating 500,000 kWh of clean energy every year \u2014 a rare combination of Swiss heritage and future-ready responsibility.<\/p>\n

For Indian consumers, this means something powerful: Every Victorinox watch is not merely Swiss-made \u2014 it is\u00a0Swiss-crafted, Swiss- controlled, and Swiss-tested.<\/p>\n

India 2026: Victorinox declares its watchmaking intent.<\/strong><\/p>\n

Victorinox India is now bringing this Swiss credibility to the forefront with its new campaign\u00a0\u201cSpend Your Time Wisely,\u201d<\/strong>\u00a0as the brand shifts its position from solely a reliable watch to one of horological excellence.<\/p>\n

Under the leadership of\u00a0Debraj Sengupta, Managing Director \u2013 Sales & Marketing<\/strong>, and\u00a0Avirup Mukhopadhyay, Head of Marketing<\/strong>, Victorinox is positioning its watches as the emotional and technical core of the brand\u2019s future in India. This is not about chasing trends \u2014 it is about\u00a0earning authority.<\/p>\n

With 30 years in the watch industry and 15 years of dedicated leadership at Victorinox India,\u00a0Debraj Sengupta<\/strong>\u00a0brings undisputed credibility to lead this strategic India roadmap.<\/p>\n

Avirup\u2019s<\/strong>\u00a015-year stint with FMCG makes him the maverick marketer that will bring an unconventional, disruptive, and deeply consumer-centric approach to Victorinox.<\/p>\n

Together, the leadership duo is set to redefine the watch category in India.<\/p>\n

The 2026 Watch Portfolio: Swiss engineering meets modern ambition.\u00a0<\/strong><\/p>\n

Air Pro GMT Automatic \u2013 Swiss Precision, Worldwide<\/strong><\/p>\n

Designed for the globally mobile professional, the Air Pro GMT Automatic tracks up to three time zones with precision. It blends intuitive usability with a sophisticated GMT complication, allowing wearers to stay aligned across continents without sacrificing comfort or elegance.<\/p>\n

Concept One \u2013 Where Mechanics meets the Sun.<\/strong><\/p>\n

Concept One arrives in both\u00a0automatic\u00a0and\u00a0solar-powered\u00a0versions.
\nThe solar models deliver up to 8 months of autonomy without light, while the automatic models offer a 68-hour power reserve \u2014 technical achievements that underline Victorinox\u2019s engineering depth This is energy efficiency and mechanical mastery in one confident design language.<\/p>\n

Dive Pro \u2013 Built for the Extremes.<\/strong><\/p>\n

The\u00a0Dive Pro Collection\u00a0carries full\u00a0ISO 6425 diver certification\u00a0with\u00a0300-metre water resistance, anti-magnetic protection, shock resistance, and uncompromising reliability \u2014 ready for pressure, impact, sand, and salt\u00a0These are not lifestyle divers.
\nThese are professional instruments for underwater performance.<\/p>\n

Square One \u2013 An Innovative Design Signature<\/strong><\/p>\n

With its\u00a0bold square case\u00a0and\u00a0automatic movement, Square One introduces a sharp contemporary design language for Victorinox \u2014 confident, modern, and unapologetically different.<\/p>\n

A Tribute to India \u2014 Maverick & I.N.O.X. Elegant<\/strong><\/p>\n

For a country that celebrates colour, confidence, and individuality, Victorinox brings two of its most popular collections in renewed versions, especially for India.<\/p>\n

The Maverick-<\/strong>\u00a0Reborn with bolder aesthetics and sharper presence, Maverick is designed for those who lead, not follow \u2014 reflecting the vibrant, expressive spirit of modern India.<\/p>\n

I.N.O.X. Elegant<\/strong>-The iconic toughness of I.N.O.X. is now stylishly sophisticated, with interchangeable straps and refined design \u2014 engineered to endure, fashioned to impress.<\/p>\n

Together, these collections become a tribute to India\u2019s dual personality:
\nunbreakable resilience and expressive elegance.<\/p>\n

Prepared for the future<\/strong><\/p>\n

Victorinox\u2019s journey in India is no longer only about heritage \u2014 it is about\u00a0horological legitimacy.<\/p>\n

From Del\u00e9mont\u2019s engineering floors to India\u2019s wrists, every Victorinox watch now carries a promise: Swiss precision, assessed beyond standards, built to be trusted for life.<\/p>\n

As the brand steps confidently into 2026, one message becomes clear: – Victorinox is no longer just prepared for time. It is prepared to lead it.<\/p>\n

140+\u00a0YEARS\u00a0OF\u00a0BEING\u00a0BEST\u00a0PREPARED<\/strong>.<\/p>\n

The origins of Victorinox date back to 1884, when Karl Elsener opened a knifemaking workshop in a village in central Switzerland. Elsener delivered his first soldier\u2019s knife to the Swiss Army in 1891. Six years later, he created the Swiss Officer\u2019s and Sports Knife \u2013 now known as the original Swiss Army Knife\u2122 \u2013 which would lay the foundation for a thriving global company.<\/p>\n

Victorinox is now a fourth-generation family business operating in over 120 countries. In addition to its iconic pocket knives, Victorinox produces premium household and professional knives, watches, and travel gear.<\/p>\n

If you object to the content of this press release, please notify us at pr.error.rectification@gmail.com. We will respond and rectify the situation within 24 hours.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

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