{"id":69127,"date":"2026-04-23T19:01:15","date_gmt":"2026-04-23T13:31:15","guid":{"rendered":"https:\/\/mint-money.in\/index.php\/2026\/04\/23\/sun-pharmas-heart-ke-liye-8-making-india-heart-strong-campaign-crosses-24-1-million-views-amplifying-heart-health-awareness\/"},"modified":"2026-04-23T19:01:15","modified_gmt":"2026-04-23T13:31:15","slug":"sun-pharmas-heart-ke-liye-8-making-india-heart-strong-campaign-crosses-24-1-million-views-amplifying-heart-health-awareness","status":"publish","type":"post","link":"https:\/\/mint-money.in\/index.php\/2026\/04\/23\/sun-pharmas-heart-ke-liye-8-making-india-heart-strong-campaign-crosses-24-1-million-views-amplifying-heart-health-awareness\/","title":{"rendered":"Sun Pharma\u2019s \u2018Heart ke Liye 8 \u2013 Making India Heart Strong\u2019 campaign crosses 24.1 million views, amplifying heart health awareness\u00a0"},"content":{"rendered":"

Sun Pharma\u2019s \u2018Heart ke Liye 8 \u2013 Making India Heart Strong\u2019 campaign crosses 24.1 million views, amplifying heart health awareness<\/em><\/p>\n

Mumbai (Maharashtra) [India], April 23: <\/strong>Sun Pharmaceutical Industries Limited\u2019s public awareness initiative \u2018Heart ke Liye 8 \u2013 Making India Heart Strong\u2019 continues to gain strong public engagement, with the campaign garnering a total of\u00a024.1\u00a0million views,\u00a0<\/strong>including\u00a014.3\u00a0million views\u00a0<\/strong>on\u00a0YouTube<\/strong>\u00a0and\u00a09.8<\/strong><\/span>\u00a0million views on Meta,\u00a0<\/strong>reflecting a growing nationwide conversation around preventive heart health.\u00a0<\/p>\n

Watch the film on YouTube: <\/strong>https:\/\/youtu.be\/yLwp9-bQ2uc<\/u><\/a>. The campaign is also LIVE on Tata1MG & CTV and other News & Gaming apps.<\/p>\n

The campaign was launched on 26 February 2026,<\/strong>\u00a0and it aims to encourage individuals to adopt simple, everyday habits that contribute to better cardiovascular health. At a time when cardiovascular diseases remain one of the leading causes of mortality in the country, the initiative seeks to promote awareness around prevention and empower people to take proactive steps to protect their heart health.<\/p>\n

At the centre of the campaign is a relatable character \u2013 the \u201cHeart-strong Man\u201d \u2013 who represents the spirit of a healthy heart sustained through awareness, balance, and daily care. Through a positive and practical narrative, the campaign highlights that heart health is built through consistent lifestyle choices rather than occasional efforts.<\/p>\n

The campaign is anchored around 8 essential pillars of heart health, encouraging individuals to:<\/p>\n

\u25cf Eating better<\/p>\n

\u25cf Staying physically active<\/p>\n

\u25cf Managing weight<\/p>\n

\u25cf Keeping blood pressure, blood sugar, and cholesterol in check<\/p>\n

\u25cf Avoiding tobacco<\/p>\n

\u25cf Going for regular heart health check-ups<\/p>\n

\u25cf Managing stress<\/p>\n

\u25cf Getting quality sleep<\/p>\n

The campaign is part of the broader \u2018Making India Heart Strong\u2019 initiative that focuses on prevention, awareness, and preparedness around cardiovascular health. As part of these efforts, several programmes have been implemented to strengthen heart health awareness across the country, including:<\/p>\n

\u25cfLarge-scale heart screening camps, with over 10,000 camps conducted annually, screening more than 1.2 lakh individuals<\/p>\n

\u25cfCPR training programmes that equip over 1.5 lakh people each year with life-saving emergency response skills<\/p>\n

\u25cfPatient education initiatives that reach over 15 million individuals annually through awareness programmes and in-clinic engagement<\/p>\n

As the campaign continues to reach more audiences across digital platforms, \u2018Heart ke Liye 8 \u2013 Making India Heart Strong\u2019 reinforces the importance of prevention, reminding individuals that building a strong heart begins with small, consistent choices made every day.<\/p>\n

About Sun Pharmaceutical Industries Limited (CIN – L24230GJ1993PLC019050)<\/strong><\/p>\n

Sun Pharma is the world\u2019s leading specialty generics company with a presence in innovative medicines, generics and consumer healthcare products. It is the largest pharmaceutical company in India and is a leading generic company in the U.S. as well as global Emerging Markets. Sun Pharma\u2019s high-growth global Innovative Medicines portfolio spans innovative products in dermatology, ophthalmology, and onco-dermatology and accounts for about 20% of company sales. The company\u2019s vertically integrated operations deliver high-quality medicines, trusted by physicians and consumers in over 100 countries. Its manufacturing facilities are spread across five continents. Sun Pharma is proud of its multicultural workforce drawn from over 50 nations. For further information, please visit www.sunph<\/u><\/a>a<\/a><\/u>rma.com<\/u><\/a>\u00a0and follow us on LinkedIn and X (Formerly Twitter).<\/p>\n

If you object to the content of this press release, please notify us at pr.error.rectification@gmail.com. We will respond and rectify the situation within 24 hours.<\/em><\/p><\/p>\n","protected":false},"excerpt":{"rendered":"

Sun Pharma\u2019s \u2018Heart ke Liye 8 \u2013 Making India Heart Strong\u2019 campaign crosses 24.1 million views, amplifying heart health awareness Mumbai (Maharashtra) [India], April 23: […]<\/p>\n","protected":false},"author":1,"featured_media":69126,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2,21],"tags":[2492,2493,2494,2495],"class_list":["post-69127","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","category-press-release","tag-everyday-habits","tag-heart-health-awareness","tag-heart-ke-liye-8-making-india-heart-strong","tag-sun-pharma"],"_links":{"self":[{"href":"https:\/\/mint-money.in\/index.php\/wp-json\/wp\/v2\/posts\/69127","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mint-money.in\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mint-money.in\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mint-money.in\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mint-money.in\/index.php\/wp-json\/wp\/v2\/comments?post=69127"}],"version-history":[{"count":0,"href":"https:\/\/mint-money.in\/index.php\/wp-json\/wp\/v2\/posts\/69127\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mint-money.in\/index.php\/wp-json\/wp\/v2\/media\/69126"}],"wp:attachment":[{"href":"https:\/\/mint-money.in\/index.php\/wp-json\/wp\/v2\/media?parent=69127"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mint-money.in\/index.php\/wp-json\/wp\/v2\/categories?post=69127"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mint-money.in\/index.php\/wp-json\/wp\/v2\/tags?post=69127"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}