{"id":74285,"date":"2026-08-26T16:02:11","date_gmt":"2026-08-26T10:32:11","guid":{"rendered":"https:\/\/mint-money.in\/index.php\/2026\/08\/26\/hafele-and-sachin-tendulkar-take-maximising-what-matters-the-most-into-its-next-chapter\/"},"modified":"2026-08-26T16:02:11","modified_gmt":"2026-08-26T10:32:11","slug":"hafele-and-sachin-tendulkar-take-maximising-what-matters-the-most-into-its-next-chapter","status":"publish","type":"post","link":"https:\/\/mint-money.in\/index.php\/2026\/08\/26\/hafele-and-sachin-tendulkar-take-maximising-what-matters-the-most-into-its-next-chapter\/","title":{"rendered":"Hafele and Sachin Tendulkar Take \u2018Maximising What Matters the Most\u2019 into Its Next Chapter"},"content":{"rendered":"
\n

The new films showcase how\u00a0Hafele\u00a0solutions are designed around individual lifestyles, and preferences, bringing a fresh dimension to the brand\u2019s continuing campaign narrative.<\/em><\/p>\n

New Delhi [India], August 26: <\/strong>Hafele\u00a0India brings a fresh perspective to its continuing campaign with brand ambassador Sachin Tendulkar, taking forward the established hook,\u00a0\u201cMaximising what matters the most.\u201d<\/strong>\u00a0Building on the relatable, product-led storytelling of its previous films, the latest chapter brings everyday functionality to life through simple, memorable narratives that demonstrate the tangible value of\u00a0Hafele\u2019s solutions.<\/em><\/p>\n

Rooted in\u00a0Hafele\u2019s brand purpose,\u00a0\u201cMaximising the Value of Space. Together.\u201d<\/strong>, the campaign puts individual routines and preferences at the centre of its storytelling. Recognising that priorities differ from one household to another, the films demonstrate how\u00a0Hafele\u2019s solutions respond to the way people experience and use their kitchens, bringing ease to daily routines so they can focus on what they value, while enabling greater personalisation and design freedom.<\/p>\n

The campaign continues its familiar slice-of-life storytelling with Sachin Tendulkar and Ajay Bhaiya, who plays a trusted member of his home staff. Their on-screen camaraderie adds warmth and relatability to everyday kitchen situations, while allowing product benefits to emerge naturally through the narrative. The first film in this phase spotlights\u00a0Hafele\u00a0Dishwashers, bringing their functionality to the forefront, with another film set to follow as the campaign narrative progresses.<\/p>\n

Mr. Sachin Tendulkar, Brand Ambassador for\u00a0<\/strong>Hafele<\/strong>, shares,<\/strong>\u00a0\u201cOver time, I have come to appreciate how much of a difference the little details can make to the way we experience our homes. In a space like the kitchen, it is not only about convenience and functionality, but also about creating an environment that reflects your individual style and preferences. I like that\u00a0Hafele\u2019s campaign captures these thoughts through simple stories that people can connect with.\u201d<\/p>\n

Mr. Frank Schloeder, Managing Director,\u00a0<\/strong>Hafele<\/strong>\u00a0South Asia, shares,<\/strong>\u00a0\u201cAt\u00a0Hafele, our approach has always been to create solutions that respond to how people experience their spaces. As lifestyles evolve, so do the needs and expectations people have from their homes. Today, value goes beyond functionality to include how a space reflects individual preferences and ways of living. Through this next phase of our campaign with Sachin Tendulkar, we are bringing this philosophy to life by demonstrating how thoughtful solutions can combine everyday convenience with greater choice and personalisation.\u201d<\/p>\n

Ms. Shweta Rangra, Vice President, Marketing,\u00a0<\/strong>Hafele<\/strong>\u00a0India, adds,<\/strong>\u00a0\u201cOur approach with this phase of the campaign is to turn strong product propositions into simple, memorable stories that audiences can immediately connect with. For the film featuring\u00a0Hafele\u00a0Dishwashers, the capacity to clean up to 100 utensils in a single cycle gave us an interesting creative opportunity to draw on Sachin\u2019s iconic association with a century, turning a functional product benefit into a distinctive communication idea.\u00a0Across the two films, we are bringing different aspects of the\u00a0Hafele\u00a0experience to life, spanning functionality and the freedom to personalise spaces, while remaining connected by our central thought of \u2018Maximising what matters the most.\u2019\u201d<\/p>\n

The campaign was shot at\u00a0Hafele\u2019s state-of-the-art Design Centre in Mahalaxmi, Mumbai,\u00a0that\u00a0offered\u00a0a real-life environment to effectively showcase product functionality. With this new series,\u00a0Hafele\u00a0demonstrates its continued commitment to empowering people to make the most of their space and maximise what truly matters.<\/p>\n

Watch the film here:<\/strong><\/p>\n

Instagram-\u00a0<\/strong>https:\/\/hafele.short.gy\/DWPRIG<\/strong><\/u><\/a><\/p>\n

YouTube-\u00a0<\/strong>https:\/\/hafele.short.gy\/DWPRYT<\/strong><\/u><\/a><\/p>\n

Explore more about\u00a0Hafele\u00a0Dishwashers here: https:\/\/hafele.short.gy\/DWPRLP<\/strong><\/p>\n

Established as a wholly owned subsidiary of\u00a0Hafele\u00a0Global network,\u00a0Hafele\u00a0India has been operating in India since 2003. An authority in the field of architectural hardware, furniture and kitchen fittings and accessories, the\u00a0company also has a strong presence in synergized product categories like Home Appliances, Interior and Furniture Lighting, Sanitary Solutions, and Surfaces positioning itself as a complete solution provider for interior solutions in India and South Asia.\u00a0Hafele\u00a0India has a strong nation-wide presence through its offices and design showrooms spread across the country. The showrooms function as a one-stop-shop for all home interior and improvement needs \u2013 from providing in-depth technical advice to kitchen and wardrobe designing services through a team of experts.<\/p>\n

Website:\u00a0<\/strong>https:\/\/www.hafeleindia.com\/en\/<\/strong><\/p>\n

If you object to the content of this press release, please notify us at pr.error.rectification@gmail.com. We will respond and rectify the situation within 24 hours.<\/em><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

The new films showcase how\u00a0Hafele\u00a0solutions are designed around individual lifestyles, and preferences, bringing a fresh dimension to the brand\u2019s continuing campaign narrative. New Delhi [India], […]<\/p>\n","protected":false},"author":1,"featured_media":74286,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[232],"class_list":["post-74285","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","tag-business"],"_links":{"self":[{"href":"https:\/\/mint-money.in\/index.php\/wp-json\/wp\/v2\/posts\/74285","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mint-money.in\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mint-money.in\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mint-money.in\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mint-money.in\/index.php\/wp-json\/wp\/v2\/comments?post=74285"}],"version-history":[{"count":0,"href":"https:\/\/mint-money.in\/index.php\/wp-json\/wp\/v2\/posts\/74285\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mint-money.in\/index.php\/wp-json\/wp\/v2\/media\/74286"}],"wp:attachment":[{"href":"https:\/\/mint-money.in\/index.php\/wp-json\/wp\/v2\/media?parent=74285"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mint-money.in\/index.php\/wp-json\/wp\/v2\/categories?post=74285"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mint-money.in\/index.php\/wp-json\/wp\/v2\/tags?post=74285"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}